How to give great customer service

By Wendy Shand of www.totstotravel.co.uk – winner of the Cisco Customer Kings award 2010

Just because you’re a small business, doesn’t mean you can’t give service that delights your customers. You don’t need a huge customer service department. Just follow these simple steps

Identify exactly who your target market is – what type of lifestyle do they have? Where do they live? What do they like doing/drink/eat/no. of kids/car they drive etc

Phone a sample of your database and do a detailed interview and ASK your customers what they think, what they would like you to do that you don’t do already, where could you do better, what they like.

Send out feedback forms or use survey monkey to survey your customers, act on the feedback

Take your idea to its logical conclusion – don’t just settle for token gestures, do it properly. For example, we provide family friendly holiday accommodation, so we don’t just provide a cot. We go the whole hog and provide everything parents need.

Dare to be different: Be courageous and innovative – stand out from your competitors by doing something differently

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At Cricket tots, we don’t just see our classes as an introduction to the dazzling world of cricket. Our love of the game is second only to our motivation to see children grow and develop, bringing...
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